Wednesday, July 20, 2011

Business Advice from a Toddler - Lesson #2

Tailor your message to your audience.

Make sure that what you want is clear and use a language that they understand.  Never make assumptions that the lens your audience uses filters information in the same manner as your lens....and demonstrate if necessary.

How did a toddler teach us this?  Upon telling my son to "hug the Pillsbury doughboy" he took this action:
What did we do wrong?  We assumed he understood what we meant by the word "hug" and we did not demonstrate the action.

Lesson learned.  Merb.

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