Sure, you've heard it before, but I see time and time again people thinking, "I don't have a customer." You ALWAYS have a customer. Sometimes it's you.
In addition, there is confusion between knowing what the customer wants and doing the right thing. I see this in IT all the time. These are not mutually exclusive. I always fall back on the analogy of a house. You can build a structurally perfect house that looks, well, like a house and you can build a beautiful house that maybe isn't so perfect. Guess what? There will be a market for the first house, BUT there will be a "buzz" about the second. More often than not, people fall in love with what they can see....what looks good on them. So making the right choice means making the best balanced choice. A good looking home with a sound foundation. The result:
Short-term: People want to buy the house, people want their own homes to resemble this house, people feel good about themselves because they have that house
Long-term: The love for the home continues, it still stands, modest repairs/updates can be made the keep the owners happy for years to come
Don't build a house that no one wants to live in.
In addition, there is confusion between knowing what the customer wants and doing the right thing. I see this in IT all the time. These are not mutually exclusive. I always fall back on the analogy of a house. You can build a structurally perfect house that looks, well, like a house and you can build a beautiful house that maybe isn't so perfect. Guess what? There will be a market for the first house, BUT there will be a "buzz" about the second. More often than not, people fall in love with what they can see....what looks good on them. So making the right choice means making the best balanced choice. A good looking home with a sound foundation. The result:
Short-term: People want to buy the house, people want their own homes to resemble this house, people feel good about themselves because they have that house
Long-term: The love for the home continues, it still stands, modest repairs/updates can be made the keep the owners happy for years to come
Don't build a house that no one wants to live in.
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