I received a catalog the other day (yes, I still get catalogs...love them) that I hadn't seen in 10-15 years. It was a catalog that, long ago, I would fawn over. Every page contained products that I wanted to own. Not just wanted....LONGED for.
How did I feel when I looked over the catalog today? Old. None of the products really appealed to me, though I found them interesting. It made me think....what is the lifecycle of a single consumer? How long can you typically hold their loyalty, preference, etc.?
How did I feel when I looked over the catalog today? Old. None of the products really appealed to me, though I found them interesting. It made me think....what is the lifecycle of a single consumer? How long can you typically hold their loyalty, preference, etc.?
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